Neuroeconomics

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Beschreibung

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in "real life." Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Produktdetails

Format PDF i
Herausgeber Martin Reuter, Christian Montag
Kopierschutz Ja i
Family Sharing Nein i
Text-to-Speech Ja i
Seitenzahl 511 (Printausgabe)
Erscheinungsdatum 06.10.2016
Sprache Englisch
EAN 9783642359231
Verlag Springer
Dateigröße 8736 KB

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